For three years (from 2010 to 2013) we worked together as the creative director and photo producer for Urban Outfitters print and online catalog. In these roles we oversaw the visual and conceptual direction of the catalog and were responsible for shaping the brand’s identity through imagery, styling, layout, and tone, ensuring it aligned with Urban Outfitters' cultural sensibility and customer lifestyle. The Creative Director and Photo Producer work together to make the creative vision logistically possible. Together they handle the planning, budgeting, scheduling, and on-set operations that ensure the shoot runs smoothly.