URBAN OUTFITTERS CATALOG
For three years (from 2010 to 2013), we worked together as the creative director and photo producer for Urban Outfitters' print and online catalog. In these roles, we oversaw the visual and conceptual direction of the catalog. We were responsible for shaping the brand’s identity through imagery, styling, layout, and tone, ensuring it aligned with Urban Outfitters' cultural sensibility and customer lifestyle.
The Creative Director and Photo Producer are part of a bigger catalog team tasked with collaborating to bring the creative vision to life logistically. Team members included Monica Nelson. As a team, we also collaborated with notable photographers, including Cass Bird, Tim Barber, Charlie Engman and Vivian Sasson
WHAT WE DID
CREATIVE DIRECTION, DESIGN, STRATEGY,
AND PHOTO PRODUCTION
CREATIVE TEAM
Matt Owen
Joel Evey
Joanna Ewing
Monica Nelson
FILM & PHOTOGRAPHY
Tim Barber
Charlie Engman
Cass Bird
Vivian Sasson
URBAN OUTFITTERS CATALOG
For three years (from 2010 to 2013), we worked together as the creative director and photo producer for Urban Outfitters' print and online catalog. In these roles, we oversaw the visual and conceptual direction of the catalog. We were responsible for shaping the brand’s identity through imagery, styling, layout, and tone, ensuring it aligned with Urban Outfitters' cultural sensibility and customer lifestyle.
The Creative Director and Photo Producer are part of a bigger catalog team tasked with collaborating to bring the creative vision to life logistically. Team members included Monica Nelson. As a team, we also collaborated with notable photographers, including Cass Bird, Tim Barber, Charlie Engman and Vivian Sasson
WHAT WE DID
CREATIVE DIRECTION, DESIGN, STRATEGY,
AND PHOTO PRODUCTION
CREATIVE TEAM
Matt Owen
Joel Evey
Joanna Ewing
Monica Nelson
FILM & PHOTOGRAPHY
Tim Barber
Charlie Engman
Cass Bird
Vivian Sasson
2010 - 2013
WHAT WE DID
CREATIVE DIRECTION, DESIGN, STRATEGY, AND PHOTO PRODUCTION
CREATIVE TEAM
Duncan Hamilton
Joel Evey
Joanna Ewing
Monica Nelson
FILM & PHOTOGRAPHY
Tim Barber
Charlie Engman
Cass Bird
Vivian Sasson
URBAN OUTFITTERS CATALOG CREATIVE DIRECTION AND PRODUCTION
For three years (from 2010 to 2013), we worked together as the creative director and photo producer for Urban Outfitters' print and online catalog. In these roles, we oversaw the visual and conceptual direction of the catalog. We were responsible for shaping the brand’s identity through imagery, styling, layout, and tone, ensuring it aligned with Urban Outfitters' cultural sensibility and customer lifestyle.
The Creative Director and Photo Producer are part of a bigger catalog team tasked with collaborating to bring the creative vision to life logistically. Team members included Monica Nelson. As a team, we also collaborated with notable photographers, including Cass Bird, Tim Barber, Charlie Engman and Vivian Sasson
2010 - 2013
WHAT WE DID
CREATIVE DIRECTION, DESIGN, STRATEGY, AND PHOTO PRODUCTION
CREATIVE TEAM
Duncan Hamilton
Joel Evey
Joanna Ewing
Monica Nelson
FILM & PHOTOGRAPHY
Tim Barber
Charlie Engman
Cass Bird
Vivian Sasson
URBAN OUTFITTERS CATALOG CREATIVE DIRECTION AND PRODUCTION
For three years (from 2010 to 2013), we worked together as the creative director and photo producer for Urban Outfitters' print and online catalog. In these roles, we oversaw the visual and conceptual direction of the catalog. We were responsible for shaping the brand’s identity through imagery, styling, layout, and tone, ensuring it aligned with Urban Outfitters' cultural sensibility and customer lifestyle.
The Creative Director and Photo Producer are part of a bigger catalog team tasked with collaborating to bring the creative vision to life logistically. Team members included Monica Nelson. As a team, we also collaborated with notable photographers, including Cass Bird, Tim Barber, Charlie Engman and Vivian Sasson
INFORMATION
Studio Rock City is a multidisciplinary creative studio based in New York’s Catskill Mountains. We are a small but capable two-person team that collaborates with a diverse network of creative partners. Together, we bring ideas to life — from books and branding to films, photography, and large-scale art installations — through thoughtful direction, design, strategy, and production.
SERVICES
Creative direction
Graphic design
Branding
Editorial photography
Production
Web development
INFORMATION
Studio Rock City is a multidisciplinary creative studio based in New York’s Catskill Mountains. We are a small but capable two-person team that collaborates with a diverse network of creative partners. Together, we bring ideas to life — from books and branding to films, photography, and large-scale art installations — through thoughtful direction, design, strategy, and production.