2010 - 2013
ARIELLE DE PINTO CREATIVE DIRECTION AND PRODUCTION
A fascination with chain textures inspired jewelry designer Arielle de Pinto to launch her eponymous line in 2007. Renowned for her signature technique of crocheting metal threads into one-of-a-kind ornaments, de Pinto now leads a team of skilled artisans at her Montreal atelier, producing limited, numbered editions of handcrafted pieces. Her designs blend Old World materials and bold forms with an intimate, expressionistic sensibility.
In collaboration with Arielle, we developed an elegant brand identity adaptable across multiple formats, drawing inspiration from 1940s French Canadian street signage. We also assisted in creating her initial website and seasonal lookbooks, helping to establish a cohesive visual presence for the brand.
2010 - 2013
ARIELLE DE PINTO CREATIVE DIRECTION AND PRODUCTION
A fascination with chain textures inspired jewelry designer Arielle de Pinto to launch her eponymous line in 2007. Renowned for her signature technique of crocheting metal threads into one-of-a-kind ornaments, de Pinto now leads a team of skilled artisans at her Montreal atelier, producing limited, numbered editions of handcrafted pieces. Her designs blend Old World materials and bold forms with an intimate, expressionistic sensibility.
In collaboration with Arielle, we developed an elegant brand identity adaptable across multiple formats, drawing inspiration from 1940s French Canadian street signage. We also assisted in creating her initial website and seasonal lookbooks, helping to establish a cohesive visual presence for the brand.
ARIELLE DE PINTO CREATIVE DIRECTION AND PRODUCTION
A fascination with chain textures inspired jewelry designer Arielle de Pinto to launch her eponymous line in 2007. Renowned for her signature technique of crocheting metal threads into one-of-a-kind ornaments, de Pinto now leads a team of skilled artisans at her Montreal atelier, producing limited, numbered editions of handcrafted pieces. Her designs blend Old World materials and bold forms with an intimate, expressionistic sensibility.
In collaboration with Arielle, we developed an elegant brand identity adaptable across multiple formats, drawing inspiration from 1940s French Canadian street signage. We also assisted in creating her initial website and seasonal lookbooks, helping to establish a cohesive visual presence for the brand.
WHAT WE DID
CREATIVE DIRECTION, DESIGN, BRANDING, PRODUCTION
CREATIVE TEAM
Duncan Hamilton
ARIELLE DE PINTO CREATIVE DIRECTION AND PRODUCTION
A fascination with chain textures inspired jewelry designer Arielle de Pinto to launch her eponymous line in 2007. Renowned for her signature technique of crocheting metal threads into one-of-a-kind ornaments, de Pinto now leads a team of skilled artisans at her Montreal atelier, producing limited, numbered editions of handcrafted pieces. Her designs blend Old World materials and bold forms with an intimate, expressionistic sensibility.
In collaboration with Arielle, we developed an elegant brand identity adaptable across multiple formats, drawing inspiration from 1940s French Canadian street signage. We also assisted in creating her initial website and seasonal lookbooks, helping to establish a cohesive visual presence for the brand.
WHAT WE DID
CREATIVE DIRECTION, DESIGN, BRANDING, PRODUCTION
CREATIVE TEAM
Duncan Hamilton
INFORMATION
Studio Rock City is a multidisciplinary creative studio based in New York’s Catskill Mountains. We are a small but capable two-person team that collaborates with a diverse network of creative partners. Together, we bring ideas to life — from books and branding to films, photography, and large-scale art installations — through thoughtful direction, design, strategy, and production.
SERVICES
Creative direction
Graphic design
Branding
Editorial photography
Production
Web development
INFORMATION
Studio Rock City is a multidisciplinary creative studio based in New York’s Catskill Mountains. We are a small but capable two-person team that collaborates with a diverse network of creative partners. Together, we bring ideas to life — from books and branding to films, photography, and large-scale art installations — through thoughtful direction, design, strategy, and production.